Are you sending dozens or hundreds or thousands of emails to your customers? That number can be duplicated and multiplied exponentially if your email is funny, controversial or outrageous. It is called Viral Email Marketing. And it happened to a funny email I sent to my opt-in list a few weeks ago. The click-through rate was off the chart. Literally. My email was forwarded to people who forwarded to other...
It is undeniable that the most powerful form of marketing online today is email marketing. The reason is simple. Email marketing works!
According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined. Source: Email...
Which part of a marketing email or direct mail letter do you look at first?
Studies show that customers pay attention FIRST to the headline or first sentence of an email or direct- mail letter.
The second thing most consumers look for is missing in many email campaigns and letters. But this critical component can increase your response rate by as much as 300 percent.
After the headline or subject line of a marketing...