Currently Browsing: Cold Calling

How to Warm up Cold Calls

Cold-calling is probably the most dreaded activity in a sales person’s day.  The reason? Nobody likes to be rejected. Fear of cold-calling has ended thousands of sales careers.  How can you make cold calling easier and reduce the fear of rejection?  There is something you can do that will warm up your cold call.  It has worked for me time and time again. The Numbers Count It is true:  the more...

Words that Ruin Cold Calls

What is your first thought when you are asked “how are you today?” by a stranger – cold calling – who calls you at home or in your office?  I don’t know about you, but my first thought is: This person is going to try and sell me something. And I immediately begin to think of ways to end the conversation. I also feel the caller does not really care – and does not really want to know how...

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