Currently Browsing: Cold Calling

Telemarketing Sales Training Mistakes

One of my least favorite words is “telemarketing,” only because the word causes most people to cringe, thinking of those annoying sales calls received during dinner.  Unfortunately, 95 percent of typical telemarketing calls are cringe-worthy calls from telesales reps who have not had effective training and who read from a bad script.  9 out of 10 telemarketers make a mistake that lets the potential...

How to Warm up Cold Calls

Cold-calling is probably the most dreaded activity in a sales person’s day.  The reason? Nobody likes to be rejected. Fear of cold-calling has ended thousands of sales careers.  How can you make cold calling easier and reduce the fear of rejection?  There is something you can do that will warm up your cold call.  It has worked for me time and time again. The Numbers Count It is true:  the more...

4 Words that Ruin Cold Calls

A sales person can have the best preparation and presentation, but four words at the beginning of a cold call can turn off prospects.  You have probably heard these four little words when you received a call from a stranger wanting to sell you something. You may have been taught to use these words at the beginning of your cold call, but it is possible to learn another way to make calls that will bring better...