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Your Customers Love Hearing These 4 Words

After having lunch on Monday with my aunt Ginny in a local shopping mall, we walked to Dillard’s Department store because she wanted to buy a pair of Clark’s shoes. Ginny wears a size 7 wide, and it is not always easy to find shoes to fit. We walked into the shoe department and after seeing what she liked, Ginny asked the clerk if she could try a pair in size seven wide. The store employee went into the...

Are You Contributing to Phone Rage?

We’ve heard a lot lately about the problems associated with road rage and air rage.  But according to a survey by Prudential, some of your customers may be suffering from “phone rage.”  Results from this survey found that some phone systems annoy customers more than they help them. If you are like most consumers, this is not a surprise to you. If you are not sure how your company’s telephone system is...

How to Handle the Unspoken Objection

“How can I sell my product if a prospect tells me that my price is too high?”  This is what I hear at nearly every sales seminar. Among the many reasons for a price objection there is another – unspoken – objection that may be difficult to handle, and it has little to do with price. The price objection is so easy for buyers to use that often, people use it just to end a conversation. The...

A $15,000 Contract From Four Typewriter Ribbons

The customer walked into Ken Adams’ store in Newburyport, Massachusetts and said she needed four typewriter ribbons – and needed them quickly.  (Yes, some people still actually use typewriters :-) Ken didn’t stock the ribbons but said he could order them.  But because she needed them immediately, Ken suggested the customer try another store nearby. The customer thanked him and left. Later that...

How to Convince Prospects to Switch and Start Buying from You

So . . . you have a prospect buying everything from your competitor. Or . . . you have customers that buy a few products from you, but not all that they COULD be buying. How do you persuade them to start buying your product? How do you convince your prospect to change his/her mind? Maybe they are afraid to make a change – most people have the fear that to make a change means taking a risk. I had that fear...

#1 Reason Why Customers Leave

What do you think? Do customers leave because they found a lower price elsewhere? This may surprise you.. According to marketing research, price is NOT the number one reason why customers leave. Product dissatisfaction? According to a study by the Small Business Administration, that is actually the number two reason. Price ranked third and was the reason – according to the same SBA study – that 9% of...

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