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Have you seen the Lexmark “Ink Monster” ads? They are cute and funny. If you haven’t seen the TV commercial, check it out on YouTube.
Lexmark created at least two “Ink Monster” television ads and also developed a version of the campaign that runs on the firm’s Web site home page.
From http://www.observer.lyra.com:
Lexmark’s decision to join Kodak on the “cheap ink” bandwagon is interesting...
Just as a carpenter needs the right tools to do his job effectively, a sales person also needs good tools, and your best tools are words. A telesales person needs to be able to rely on words because the prospect can’t see you smile or shake your hand.
After writing a recent article about words, I received some great emails from readers offering interesting word ideas. (Thank you to everyone who sent word...
When an admirer praised him for Walden, Henry David Thoreau insisted that a greater achievement was within every person’s reach. “To affect the quality of the day,” Thoreau said, “that is the highest of arts.”
This quote is from one of my favorite books, What Clients Love, by Harry Beckwith. There is a valuable nugget of information on nearly every page of this book.
I am often asked...
Has this ever happened to you? The prospect needs or wants your product or service. You’ve made a good presentation and s/he seems interested, but for some reason, the prospect hasn’t placed the order.
You think s/he wants to place an order, but you sense a hesitation. To check and see if you’re on the right track, ask an opinion-seeking question. The answer will tell you how the prospect feels about...
Well, I feel very lucky because I do know a Good Geek.
Here is the story: Last year I bought the domain name AnnBarrBlog.com and wasn’t sure exactly what I was going to do with it. . . until I found someone who has literally built it from the ground up and turned it into precisely what I wanted. (Is she also a mind reader?)
For 10 years I searched for someone who could redesign and renovate my first site...
In the midst of a recession that has hit business and consumer spending especially hard, it may not be so surprising that retailer Office Depot is having a rough go of things: The No. 2 office-supplies chain lost money in each of the past five quarters and is expected to lose $96 million this year.
But the company, based in Boca Raton, Fla., is facing troubles that go deeper than reduced demand for paper and...
“Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.” - Mark Victor Hansen
The word “motivation” has different meanings for different...
The television commercials last year were fascinating. You may have seen them – for an all-in-one printer. This sounded like the greatest printer ever made. And the supplies for the printer were advertised as priced lower than any other printer ink. The ad said: “Say goodbye to overpriced ink for good.” I was doubtful but curious and interested. I wondered: Was this truthful advertising? It...
If you have ever heard “I didn’t know you sold that” from a customer, your company may be missing valuable marketing opportunities. Somebody else is getting sales you should get.
Are all of your customers buying all of the products they could be buying from your company? They may be limited in what they can purchase from you because they are not aware of the range of products and services you...
Wouldn’t it be nice if – when you place a cold call – the person answering said: “I am so glad you called. Your product is exactly what I need today.”
Unfortunately, that does not usually happen. If it has happened to you, consider yourself very lucky. What sales reps usually hear is: “We already have a vendor,” or “We have a supplier that we are very happy...
It may surprise you to learn that there is one specific word you can use on the telephone or in direct mail advertising that will cause people to want to buy from you. Robert Cialdini, Ph.D. in his book “Influence: The Psychology of Persuasion (Collins Business Essentials),” talks about an experiment in human behavior with an unexpected result from using one specific word. I was reminded of this one word...
The ITEX Show is the largest imaging industry trade show and is being held this year in Las Vegas. Whether you attend the ITEX Show or any other type of trade show, how can you get the best results?
I decided to ask three successful industry professionals for their trade show secrets, and got three totally different – very interesting – answers.
I also found very helpful tips online from Susan Ward....
It happens to the best of sales people, just the way it happened to Jennifer (not her real name.) She made the telephone call, scheduled the appointment and everything seemed to go well. She wrote a thank-you note after the first appointment and then made a follow-up telephone call to the client. The client wanted a demo. The demo was a success. The client asked for a proposal. Wow! Time to...
How would you like to receive the benefits of the most compelling sales advertisement on earth for absolutely nothing? What is it? It is a very effective marketing method seldom used by sales people. It is the method used by a man who is listed as the most successful salesperson in the world by the Guinness Book of World Records. His name is Joe Girard. Joe was a car salesperson who generated extraordinary...
You may not have been taken hostage by pirates on the high seas, but whether you know it or not you or your clients have been contacted by pirates – otherwise known as fraudulent telephone marketers and toner pirates – sales people attempting to sell vastly overpriced or counterfeit products.
They will use many different words and scripts to convince the listener that they are legitimate. Counterfeiting...
Cheaper HP Ink On the Way?
Beware of Words That Derail Sales Calls
4 Ways Top Sales Reps Sell
How to Uncover the Hidden Hesitation
Do You Know a Good Geek?
Office Depot Overcharging?
Six Tips to Motivate Yourself
Is This Truthful Advertising?
Are You Losing Marketing Opportunities?
We Already Have a Supplier
The Psychology of Persuasion
How Do You Get the Best Results from Trade Shows?
Did a Competitor Undercut You?
The Most Compelling Sales Advertisement
Pirates in Your Office
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Ann Barr
757.463.0924
3419 Virginia Beach Blvd #201
Virginia Beach, VA 23452
Books By Ann Barr
