6 Tips – The Second Most Important Part of Your Email

Which part of a marketing email or direct mail letter do you look at first?

Studies show that customers pay attention FIRST to the headline or first sentence of an email or direct- mail letter.

The second thing most consumers look for is missing in many email campaigns and letters. But this critical component can increase your response rate by as much as 300 percent.

After the headline or subject line of a marketing email, what do you look at?

According to Ted Nicholas, author of Magic Words That Bring You Riches:

“The most read part of any letter next to the headline is the P.S. Yet, if you examine your mail carefully you will notice many emails and direct mail letters do not include a P.S. Senders of such letters are missing a terrific opportunity.”

Nicholas goes on to say:

“Christian Godefroy, one of Europe’s most successful marketers, recently told me that when he added a P.S. to an already profitable sales letter, the response increased 300%.”

Here are six tips from Ted Nicholas about ways to use an attention-getting P.S.

1.  Motivate the reader to take action now


2. Reinforce the offer


3. Emphasize or introduce a bonus


4. Introduce a surprise benefit


5. Repeat the Guarantee


6. Emphasize price or terms of your offer

Are you wondering if email marketing really works?  Take a look at Andy Brasfield’s amazing but true email success story.

An email marketing resource:  In the John Ritskowitz e-book there are five specific emails he used to earn a six-figure income.

P.S. – Would you like customers to call YOU and order products they have never ordered from you – or visit your website and buy items they usually purchase from your competitor?  If your answer is yes (and why wouldn’t it be?) email marketing is for you. And I can help you. Call me today at 1-757-463-0924.