Cold Calling Your Way to Nowhere?

Is there a good alternative to cold calling?  Cold calling has become an inseparable part of most businesses. But the fact is – it can be a daunting task for the people who actually do it. Personally you might hate telephone marketing but it can be a very effective way to boost up your sales – if it is done correctly.

Three different views of cold calling from three different sales trainers.  Very interesting.

Here is one view from Jeffrey Gitomer:

“Cold calling is over. The only people who don’t realize it are the people still making them. Or worse – their bosses.  My definition of cold calling since 1992 has been ‘waste of time.’ I have upgraded it since the onset of the Internet to “total waste of time.” Oh, some people make sales cold calling, but not nearly as many as with, …

Sales Moves: Cold calling your way to nowhere? work on referrals …

Publish Date: 05/31/2010 20:36

http://www.northbaybusinessjournal.com/21662/sales-moves-cold-calling-your-way-to-nowhere-work-on-referrals/

Another view – with very good tips – from Tony Smith.

Cold Calling 2.0 is Really About Warm Calling « Sales Evolution

“If the prospect is willing, place them on a newsletter list for a nurturing campaign so when the time is right, the conversation can be revisited in the future. We all have to eat a year from now, too!”

Publish Date: 05/25/2010 8:59

http://www.brooksgroup.com/blog/index.php/2010/05/25/cold-calling-2-0-is-really-about-warm-calling/

and from the UK,

7 Common Cold Calling Mistakes – Are You Or Your Team Making Any …

“Whenever I’m working with salespeople and business owners to help them generate better results from their cold calling, I start by looking at their. . . ”

Publish Date: 05/26/2010 12:21

http://www.andy-preston.com/2010/05/cold-calling-mistakes/

If you don’t have the time or the resources to cold call, using effective email marketing can connect with prospects and win back your inactive customers.

2 Responses to “Cold Calling Your Way to Nowhere?”

1. Jeb Brooks says:

   August 2, 2010 at 10:20 pm

   Thanks so much for linking to the “Cold Calling 2.0″ post over at our “Sales Evolution” Blog!
   .-= Jeb Brooks´s last blog ..No One is Entitled to Any Job =-.

   Reply
   • Ann Barr says:

     August 3, 2010 at 12:58 am

     Jeb, there were some very good tips on your post. Especially, your advice for sales managers:

     “It’s NOT about enforcing a call number on your reps and thinking that the more they call, the more they sell. It is about making sure you’re getting quality calls. Period. Make sure your salespeople are spending time on the phone with prospects who are most likely to buy.”

     Ann

     Reply